Why blogging is important for digital marketers?

Written by Gnyana Chaitanya
Published on 20/09/2021
5 min read

Are you are the person who is trying to establish your online presence or getting started with digital marketing and still has no blog?

Be careful, you are definitely missing a whole new world of opportunities with blogging.

A blog is everything for a digital marketer. Blogging gives an overall idea of how a digital marketing system works. You get exposure to new digital marketing tools and platforms which help you to grow.

Blogging is a long-term asset. You may not see any results immediately but in the long run, it has a lot of value to your brand.

Here are the 6 main reasons why you should definitely have a blog if you are a digital marketer.

1. Social Media is not a long-term solution for digital marketers.

Social media is a great platform to reach millions of audiences and grow faster when compared to blogging but it is not a long-term solution if you are serious about your career in digital marketing.

Social media platforms are like fashion trends that are popular for a certain point of time and then diminish gradually.

There were many popular platforms like Orkut and My Space back in the ’90s which don’t even exist now. Even most popular platforms like Facebook’s daily active users are declining and experiencing a large drop in their organic reach.

So,  it is not a good idea to completely depend on social media to create your online presence.

2. Get to learn new digital marketing tools and practices.

Blogging introduces us to a whole new set of digital marketing tools and practices. There are many tools and practices necessary to maintain a good blog, tools like email marketing tools, automation tools, web analytics, PPC campaigns.

You are compelled to learn about email marketing to increase your list, SEO to rank your website higher on google, web analytics to target the audience based on the demographics and other factors, automation tools to create a simple and easy user experience, and a lot more.

This gives us a good idea of how the machine of digital marketing works.

3. You can have complete control over your online platform.

Unlike social media platforms, you have complete authority over your platform and your online presence.

Social media platforms change their algorithms and guidelines regularly which can affect the growth of your community. Many social media platforms may ban your account due to violation of some guidelines or sometimes without proper reasons.

This happened with many social media influencers and they have lost all their community and had to restart from the scratch again.

4. Helps build your brand value, reputation, and trust.

Maintaining a blog builds your reputation and trust with our audience effectively. As a digital marketer maintaining a blog helps show your work and expertise to your audiences.

Being an author of a good blog gives a good impression to your clients or employers and chances of landing a new project or getting hired by the employers is high. It makes a good resume, it shows your expertise in a relevant field.

5. Passive income.

If you provide good content through your blog and solve problems of your audiences in a particular niche you can able build a good list and drive huge traffic to your site.

Once you have a good amount of traffic you can monetize your site and earn from your blog. This provides you a passive source of income and encourages you to post content regularly.

6. Sharpen your skills.

Blogging is not an easy task, to write an article you need to have thorough research on a particular topic from different sources. To create a new article you have to put a lot of effort and get your facts checked from authentic sources or experts.

In this process, you will get to learn a lot of new facts and gain extra knowledge on the topic. This sharpens your skills and gradually makes you an expert in your field. You will experience a brand new version of yourself.

As I said earlier a blog is pretty much everything for a digital marketer. It helps to practice every aspect of digital marketing elements. You will get hands-on experience in SEO, Email Marketing, PPC ads, web analytics, automation tools, and many more. It is a great opportunity to start blogging and explore all the positive outcomes of it.